Reston (News Today) - comScore, Inc. a leader in measuring the digital world, today released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions.
Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela's growth fueled in large part by Venezuelan President Hugo Chavez's decision to join Twitter in late April.
“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,“ said Graham Mudd, comScore vice president, search & media. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web.
As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an nvironment where new media like Twitter can emerge globally in a relatively short period of time.“
Triple-digit visitation growth witnessed across most global regions
In June 2010, nearly 93 million unique global users age 15 and older visited Twitter.com from a home or work location, an increase of 109 percent from the previous year. This excludes usage of Twitter-based applications such as TweetDeck.
An analysis of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 million users.
Asia Pacific ranked as the second-fastest growing region, climbing 243 percent to 25.1 million visitors. The Middle-East Africa jumped 142 percent to 5 million visitors, while Europe soared 106 percent to 22.5 million visitors.
North America, where Twitter has reached a higher maturity level than other regions, saw a growth of 22 percent to nearly 25 million visitors in June.
Source : kompas
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