Haram Edict Boosts The Sales of Luwak Coffee

Liwa (News Today) - Indonesia’s largest Muslim scholars "haram" edict on Luwak Coffee "helps boost" the sale of specially processed coffee by to 30 percent.

"Instead of avoiding Luwak coffee’s ’haram’ edict, people are getting more curious about it," said a local coffee dealer Wahyudi Santoso, here Monday.

The publication on the "haram" edict gives a positive impact on powdered Luwak coffee sales.

"The public’s response is shown at a fair in Lampung, in which people wanted to know more about the mongoose (luwak) husbandry to the coffee powder making process, the sale of the product increased by up to 70 kilograms, or more than 30 percent," he said.

Previously, Luwak coffee business dealers were worried that the edict might decrease their sales, but what happened was the opposite, it increased and trigged them to improve the quality of the product. West Lampung’ Luwak coffee has the best quality beans in the world, it is also exported to Korea and Taiwan, which raised the number of consumers even further.

Lampung’ Luwak coffee powder prices reached Rp750.000 per kilogram, and the coffee beans are priced Rp200.000 per kg. Previously, West Lampung District Chief Mukhlis Basri said that Luwak Coffe from West Lampung is the best in Indonesia, because the coffee consumed by Mongooses (luwak) is derived from high quality coffee.

"Besides, the producers also paid good attention to the coffee powder processing and packaging, so that quality can be maintained," he said.

Mukhlis also said that luwak coffee became a leading commodity of West Lampung.

"The coffee has become a competitive commodity in West Lampung district, which made the coffee producers to become increasingly curious of the commodity as their main source of income," Mukhlis said.

Coffee farmers should be smart in seizing the golden opportunity, and it is also very important for the producers to maintain quality," he said.

Source : kompas

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